Useful Tips From A Spammer

What a nice surprise!

Usually at 11 a.m. my spam folder has filled up with notes and offers about those blue, supposedly magic pills for men.

Today was different and I am very thankful for that.

Those anonymous repeat offenders against the CAN-SPAM Act (anti spam legislation in the USA) reminded me that Christmas is  coming up very soon.

So I thought, "Oh, time to get some gifts. I don't want to be in a  rush on the 23rd as I have been so many times in the past."

Isn't it it nice that they are solving this problem for me in the same email:

Affordable Rolex watches

What a great idea, I would not have thought about such a gift in a million years. With everything getting more expensive this might hit the nerve for many people.

Now back to serious!

There are several lessons for legitimate email marketers in this email.
I jot them down as I spot them without maintaining a particular useful order.

(1) It's all about the offer.

Knowing what your audience wants and making corresponding offers is the most critical part of the entire campaign.


(2) You don't want your emails end to up in the spam folder.

Make sure you are using the spam filter prevention tools and tactics of your email service provider.


(3) Mail often!

You will be surprised to hear that most companies don't mail often enough in order to build and nurture a good relationship with their subscribers. Needless to say that "too often" is not a very good idea either.


(4) You could become a spammer yourself unintentionally. Watch out!

You set the expectations of your subscribers? Don't put that on the line for a quick buck or some sort of political message that you want to get out to many people (Unless your email list or ezine is about politics.) is not about. Always


(5) If you want to sell something you must ask for the sale. Again, and again, and again, ...

Many experts are somehow between the lines opposed to selling But did you ever notice, when they are launching the new book, the new [fill in the blanks] product, ... They or not doing anything else but talking about their new thing for weeks and the order button is nearby all the time. They even get you to "spam" your friends and social networks to spread the message.

Make sure your subscribers know at any time that you have something for them to buy (and you want them to buy.) There is no point of building an email list of people who don't want to buy anything and who are too easily offended. If I had to guess I'd say more than 90% of email list subscribers on this planet won't buy ever from the particular company.


(6) If your campaign doesn't get some people to unsubscribe, then you are leaving money on the table.

That tips doesn't necessarily come from those spam emails. I picked that up from Ben Settle.

Hope that helps.

Yours
John W. Furst
Email and Internet Marketing Strategies at E-Biz Booster Blog

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